Focus your people, time, and money to break bottlenecks faster and gain a strategic advantage. Foothold is decision-making software for intentional founders and teams.
Examples
You have customers across several industries, but each wants a different roadmap. One segment renews more reliably and gets value faster. Focusing on it could give the company a clear direction, but means turning away deals and disappointing some existing customers.
You still close most deals yourself. The sales team is missing targets, and a senior candidate wants to build a larger team. Handing over sales could free you to lead the company, but hiring before the process works could compound the problem.
Your largest prospect could bring in $750k a year. Signing means six months of integration and compliance work, pushing back improvements your existing customers need. The deal would extend your runway, but you worry one account could start steering the company.
Competitors are adding AI, customers are asking about it, and your team wants to spend the next two quarters building a new product. You have 14 months of runway. Funding the new product would delay reliability and workflow improvements for the customers already paying you.
Your home market is growing more slowly. A US launch would absorb your leadership team and require local sales, support and compliance before demand is proven. Three promising prospects want local coverage, but you have not closed a repeatable US deal yet.
Build a clear picture of your situation. Test what holds up. Leave with a Strategy Brief and next steps.
Ask the right questions. Weigh what matters. Make decisions that stack.
Bring your question, what you want to change, and what you have to work with. Add useful files or ask your team for input.
Look at what helps, what gets in the way, what must be true, and what you could do next. Use thinking tools to explore a thought more closely.
Check the claims your decision rests on. Work through conflicts, gaps, and unknowns. Keep clear what holds up and what still needs a test.
See the answer, the smallest advantage worth building, and a roadmap. Your brief keeps the reasons and open questions with the plan.
Carry the outcome into Priorities. Use your brief in a Slack discussion or copy it into ChatGPT or Claude. Bring new findings back when the picture changes.
Thinking together
Combine what people know, challenge the plan together, and keep a clear record of what you decide.
Teams pay for the workflow we already have.
AlexThree prospects asked for custom reports.
MayaMove between private Chat and a shared Canvas. Invite named teammates to edit the inputs, add context, and explore the decision from their perspective.
AlexWhat should we check before committing the campaign budget?
SamLet’s speak with five prospects first. We need to know the problem is urgent.
Anchor a question to the approach, objective, or a phase. Contributors see the curated brief and can reply with evidence, questions, or concerns.
Check five prospects before expanding the campaign.
Reviewed by AlexAlexReview suggested changes before applying them. Record the choice, who decides, the first move, and what would make you reconsider.
Track and manage priorities across decisions. Complete phases by marking them off. Stay on top of things.
Review eight lost deals
Compare the buying reasons
Agree what evidence would justify a change
Run the campaign
Agree a limit for exploratory work
Check the load each week
Strategy Context Layer
Bring your company context and relevant evidence into the decision. Carry the resulting Strategy Brief into the tools where you put it to work.
Optional reminders let you review a strategic priority or get a question you should be asking. Pick up your strategy context whenever you need it in Slack or an AI tool.
Review what changed, what you learned, and whether the next phase should be revisited.
Ask Foothold about the brief excerpts you approved for your workspace.
Start with your Strategy Brief, including what you still need to test.
Strategic Intelligence
Review past decisions for strengths, blind spots, and recurring patterns. Choose which insights to keep as guidance for future decisions.
Breakthrough objective
A first result new customers can reach without a call from our team.
Decision evidence
We planned an onboarding rebuild after enthusiastic demos, before any team had paid for the current workflow.
Breakthrough objective
One customer segment whose buying reason we can explain, test and repeat.
Decision evidence
We considered narrowing the audience because six of eight demos came from one segment. None of those deals had signed.
Breakthrough objective
A sales motion someone other than the founder can use before we hire a leader to scale it.
Decision evidence
We discussed adding a sales leader before checking whether the existing buying reason could win paid customers.
Breakthrough objective
Evidence that the new product solves a buying problem our current product cannot.
Decision evidence
We considered funding a new product line from feature requests, without a paid test of demand.
Bring the real question, with the context that matters. Confidentiality comes with every Foothold plan.
How your information is protectedOur primary database and application functions run in Ireland. AI, email and other services can process data internationally. See what each provider receives and where.
Data locations and service providersHave another question? Get in touch.
Bring the question that matters most. Work through it with structure. Choose your next move. Break your bottlenecks.
First session not for you? Full refund within 30 days.
